Dates set for Detroit Auto Show’s return in 2026

  • Dates have been set for the 2026 Detroit Auto Show.
  • The show is scheduled for January, which follows the return of the show to its traditional time frame this year.

The Detroit Auto Show is being scheduled once again for a January time slot.

The show, which returned to its January roots this year, is set next year for Jan. 14-25, 2026, at Huntington Place in downtown Detroit, according to an announcement Wednesday.

Dates have been set for specific events as well:

  • Media and Industry Days, Jan. 14 and 15
  • Charity Preview, Jan. 16
  • Public Show, Jan. 17-25

Racing Day presented by the Detroit Grand Prix is also scheduled to return, although the date wasn’t specified.

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“Having just concluded the show’s incredible return to its traditional time slot, we’re excited to announce next year’s dates and keep the momentum going,” Todd Szott, who is chair for the show, said in a news release. “January is synonymous with cars in the Motor City, and we expect plenty of autocentric experiences to, once again, be on tap for the 2026 show.”

Dozens of people check out vehicles during the Detroit Auto Show inside the Huntington Place in Detroit on Saturday, Jan. 11, 2025. Shoppers wanting to trade in their vehicles might be shocked to find they are upside down on their current car loan.

The return to January this year was seen as significant after several years removed, with the show affected both by the pandemic and a more challenging environment for auto shows globally. Local boosters also cheered the return.

Attendance, however, was down notably compared to pre-pandemic days. The Free Press reported earlier that 275,000 people attended this year’s show, compared with 774,179 in January 2019.

The show still attracted direct automaker involvement this year from companies, including Ford Motor Co., General Motors, Stellantis, Toyota and Volkswagen, but the days of wall-to-wall glitzy vehicle reveals and the accompanying global media attention have given way to more of a direct experience show for consumers, with numerous indoor tracks set up inside the hall.

The release noted that the 2025 show had an estimated economic impact of up to $370 million.

Contact Eric D. Lawrence: [email protected]. Become a subscriber. Submit a letter to the editor at freep.com/letters.


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