NEW YORK – Columbia University Athletics is proud to announce a new partnership with Chargel, a thirst-quenching snack of Morinaga America, Inc. Chargel is a caffeine-free athletic gel drink that will be a prominent partner throughout the men’s and women’s basketball season.
This partnership was secured by JMI Sports on behalf of Columbia University Athletics
“We are thrilled to partner with Columbia University Athletics and bring ‘Chargel’ to the Columbia community,” said Teruhiro Kawabe, President of Morinaga America, Inc. “This partnership allows us to connect with active and driven individuals who value performance and convenience, and we’re proud to support Columbia’s student-athletes and fans.”
About Morinaga America, Inc.
Morinaga America, Inc. is committed to empowering individuals to perform their best, whether on the court, in the classroom, or in everyday life. ‘Chargel’ offers a delicious and effective way to stay energized without compromising on taste or quality.
To learn more about Chargel, visit www.chargel.com or follow us on social media at @ChargelUSA
About JMI Sports
JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.
JMI Sports’ signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Utah, UCLA, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, Columbia University, San Diego State University, University of California at San Diego, and joint-venture properties of the University of Georgia (with Learfield), and University of Notre Dame (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League and the Atlantic 10, and serves as third-party sales representation for premier sports properties, venues and events, including the Breeders’ Cup, Rupp Arena at Central Bank Center, and the Penn Relays.
JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.
To learn more, please visit www.jmisports.com.
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