GloRilla Becomes the First Joint Partner Across Fenty’s Fashion & Beauty Brands for Spring 2025

Rihanna just shook the table—again. Savage X Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair have tapped none other than GRAMMY-nominated rap star GloRilla as their first-ever joint partner across all Fenty fashion and beauty brands for Spring 2025. That’s right, Big Glo is stepping into her “Glo Up Close” era, bringing her signature energy, confidence and undeniable star power to a series of campaigns that merge style, beauty and self-expression like never before.

Personally handpicked by Rihanna (because of course), GloRilla is the face of the Glo Up Close campaign—repping everything from Savage X Fenty’s sexy, bold new collections to Fenty Beauty’s most iconic must-haves. Kicking off in February and running through April 2025, the campaign will showcase her in jaw-dropping visuals featuring Savage X Fenty’s Puff Cherries collection—think flirty mesh, playful cherry details, and all the energy of spring awakening. And she’s just getting started. Glo will also be leading two more Savage X Fenty drops, packed with vibrant hues, sleek silhouettes and pieces designed for unapologetic confidence.

When it comes to beauty, you already know GloRilla stays glossy and glowing. As a longtime Fenty Beauty stan, she’s bringing her own spin to the game, showcasing her go-to products across Fenty Beauty, Fenty Skin and Fenty Hair. Her ride-or-dies? The Gloss Bomb Universal Lip Luminizer for the juiciest lips, Butta Drop Whipped Oil Body Cream for that all-over glow and The Controlling Type Hair Thickening Edge Control Gel for sleek, styled edges that stay put.

“I’m beyond excited to be the first-ever joint partner for Fenty brands for Spring 2025! Rihanna has always been such an icon and inspiration, and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honor,” said GloRilla. “This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for y’all to experience it all!”

With GloRilla at the helm, this collab is all about embracing your power, owning your glow and making sure the world sees you. Fans can shop the Spring 2025 collections online at savagex.com and fentybeauty.com, as well as at exclusive Fenty retail partners worldwide. Stay locked in with @SavageXFenty, @FentyBeauty, @FentySkin and @FentyHair for exclusive drops and behind-the-scenes moments from GloRilla’s groundbreaking campaign.