Myntra has unveiled a new campaign for its expedited delivery service, M-Now, with creative direction from DDB Mudra. The ad films feature rising actor Vihaan Samat, comedian Sumukhi Suresh, and influencers Sakshi Shivdasani and Ayesha Kanga.
Taking a humorous approach to everyday emergencies, the campaign positions M-Now as a reliable solution for last-minute fashion and beauty needs, with deliveries starting in as little as 30 minutes.
“This new campaign blends humor with our promise of speed and style, positioning M-Now as the go-to for looking great—anytime, anywhere, without any compromises,” said Abhishek Gour, Senior Director, Marketing, Myntra.
Vihaan Samat, added, “What really drew me to this campaign was the way it blends humor with those moments of unexpected urgency we all face. We’ve all had situations where we’re racing against time to look good, whether it’s for an important meeting, an event, or even just to feel confident.
The campaign captures that feeling perfectly, showing how fashion and beauty fixes can be just a tap away when you need them the most. It was a lot of fun bringing these moments to life and working with Myntra to create something lighthearted, relatable, and stylish.”
Reflecting on her role in the campaign, Sumukhi Suresh said, “I loved being part of a campaign that brought together style and spontaneity.
Lately, I have found confidence in fashion and how much it has helped me express myself and it’s a bonus that this campaign’s narrative leans into humour while being relatable and reaching a wider audience.”
Mahima Mathur, Creative Director, DDB Mudra, added, “Working on this campaign was a blast. We’ve all had those emergency fashion or beauty moments where superfast delivery would’ve been a game-changer. This campaign taps into that real, relatable rush, blending urgency and style in the best way.
Credits
Creative Team: Mahima Mathur, Shyan Gershon, Rhea Kumar, Riya Nippani, Payel Pramanik
Account Management Team: Saad Khan, Monideepa Nandi, Kashish Bachani, Sankalp Grover
Films Team: Jay Gaikwad, Riddhi Doshi
Production: Crazy few Films (Beauty) and Suprvlln (Fashion)
Director: Devika Chaturvedi (Beauty) & Chalees chor (Fashion)
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