1950: Fisher Price’s Little People
Fisher-Price’s Little People first appeared in 1950 as part of the Looky Fire Truck. These small, peg-shaped characters became a staple in toddler toys and helped children develop imagination and storytelling through simple, durable play.
1951: Mr. Potato Head
Mr. Potato Head has the distinction of being the first toy ever advertised on TV. Kids originally used real potatoes to create goofy characters using the included plastic parts, making it a wildly novel and customizable toy when it debuted.
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1952: Slinky Dog
Building on the original Slinky craze, Slinky Dog debuted in 1952 as a pull toy with a coiled metal body. It charmed kids with its springy, bouncing motion and wagging tail as it rolled across the floor.
1953: Chatty Cathy (prototype)
Though not widely sold until later, early development of Chatty Cathy began around 1953. The talking doll amazed kids by saying recorded phrases when you pulled a string, a pioneering feature that made it one of the first interactive toys.
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1954: Play-Doh
Originally marketed and sold as a wallpaper cleaner, Play-Doh later sold as a colorful modeling compound in the ’50s. Its fun texture and bright colors made it a hit with kids for creative play.
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1955: Silly Putty
Silly Putty was actually invented during World War II, and became a favorite toy by the mid-1950s. It could bounce, stretch, break, and even lift comic strips off newspaper pages, captivating kids with its oddball, hands-on appeal.
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1956: Gumby
Gumby started out as a stop-motion TV character before he became a bendable green toy figure. Along with his horse Pokey, Gumby became a 1950s icon that encouraged imaginative play.
1957: Colorforms
With their reusable vinyl stick-ons and bold, colorful backgrounds, Colorforms let kids create endless scenes and stories… with no mess. From basic shapes to licensed characters, these peel-and-stick sets sparked imagination and became a staple in mid-century playrooms.
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1958: Hula Hoop
A simple plastic ring became a full-blown national obsession in 1958. The Hula Hoop, popularized by Wham-O, had kids spinning, twirling, and competing in backyard battles across the country. At its peak, millions were sold each month, proof that the best toys don’t need batteries.
1959: Barbie
When the iconic Barbie made her debut in 1959, it was nothing short of a revolution in the doll world. With her glamorous outfits, high heels, and grown-up lifestyle, Barbie offered a new kind of imaginative play — one where kids could dream big about grown-up life. She wasn’t just a doll; she was a fashion model, astronaut, doctor and more paving the way for decades of role play and reinvention (not to mention a blockbuster movie decades down the road).
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1960: Etch A Sketch
Part toy, part drawing tool, Etch A Sketch let kids create art with just two knobs — no pencils or paper needed. The red-framed screen felt like magic, erasing instantly with a quick shake. It became an instant classic and a must-have for budding artists or everyday doodlers.
1961: Chatter Telephone
With its smiling face, spinning dial, and wobbly wheels, the Chatter Telephone made talking on the “phone” endlessly fun for toddlers. It encouraged pretend play and early communication skills. Plus, pulling it around by its string made it feel like a friendly little companion.
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1962: Trolls
With their wild hair and wide-eyed grins, Troll dolls were weird, whimsical and wildly popular. Originally created by a Danish woodcutter, these quirky little figures became a surprise hit in the U.S., sparking a full-blown craze that would return again and again over the decades (eventually as a huge movie franchise).
1963: Easy-Bake Oven
Baking got kid-sized with the Easy-Bake Oven, which used a simple lightbulb to “cook” mini cakes and cookies. It gave kids a taste of independence in the kitchen… and a warm, sweet treat to show for it. The nostalgia factor to this day? Still piping hot.
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1964: G.I. Joe
Billed as the first “action figure,” G.I. Joe marched onto the scene in 1964 and redefined toys marketed to boys in that era. With movable joints, military gear, and a backstory for every figure, G.I. Joe sparked a new kind of imaginative play centered around adventure, bravery, and heroism.
1965: Operation
This buzzy board game turned the seriousness of surgery into silly fun. Players used tweezers to remove tiny “ailments” from Cavity Sam without touching the edges, or risk setting off that iconic red nose and startling buzzer. Operation combined laughter and anticipation with a steady-hand challenge that kids loved.
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1966: Spirograph
Spirograph turned math concepts (boring for kids!) into mesmerizing art (super fun for kids!). Using gears, rings, and colored pens, kids could draw endless looping patterns and intricate designs. It was part creativity, part precision and totally captivating once you started spinning.
1967: Lite Brite
Lite-Brite let kids create glowing masterpieces by plugging colorful pegs into a backlit screen. Whether following a template or freestyling, the result was pure magic, especially when the lights dimmed. It was creative, calming and just the right amount of retro-futuristic fun.
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1968: Hot Wheels
These sleek, die-cast vehicles from Mattel featured flashy designs and ultra-fast wheels, turning any floor or track into a high-speed racetrack. Kids raced, collected and customized them — fueling a craze that’s still going strong today.
1969: Snoopy Astronaut
As the Apollo 11 mission captured the world’s imagination, Snoopy suited up in his own space gear. Released to celebrate the moon landing, the Snoopy Astronaut doll let kids bring home a piece of history with their favorite beagle leading the mission.

Alesandra is a digital travel and lifestyle journalist based in Los Angeles whose work has appeared in Good Housekeeping, Woman’s Day, Prevention, Insider, Glamour, Shondaland, AFAR, Parents, TODAY and countless other online and print outlets. Alesandra has a masters degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor’s degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.
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