Saudi Arabia’s new artificial intelligence company, Humain, has formed a division to work on advertising, video games and film, as the kingdom strives to become a global leader in technology.
Steve Plimsoll, the company’s chief strategy officer, introduced the unit, called Humain Create, at the Cannes Lions International Festival of Creativity on Thursday. Humain Create will partner with and provide computing resources for Luma AI, a startup that makes generative AI models for media production.
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