BRANDEdit powered by The Digital Dept. along with MaryRuth’s Organics and beauty brands such as OneSkin, Dots for Spots and IPSY, hosted an interactive style, beauty and wellness pop up in Nashville, Tennessee on June 4th and 5th in tandem with CMA Fest 2025.
The two-day lifestyle experience featuring brand highlightssuch as OneSkin, Lulu’s, Ethique, Fresh Cosmetics, Naked Sunday, Dots for Spots, Poppi, MaryRuth’s Organics, and IPSY engaged female-focused talent, creatives and influencers at this very intimate curated experience where the ladies could explore new brands, select style and beauty items, learn about new launches, and capture exclusive content, hosted by the BRANDEdit team.
The event took place by appointment on Wednesday, June 4th and Thursday, June 5th at Saint Elle venue in the Wedgewood Houston neighborhood of Nashville.
Talent that attended BRANDEdit’s Nashville Experience Backstage Pass on Thursday, June 5th included Lauren Lane (The Bachelor), Jana Kramer, Pia Toscano, Sabina Gadecki Rich with husband, country artist, Tyler Rich, Chanel West Coast with daughter Bowie and fiance Dom Fenison, Victoria Fuller (The Bachelor), Sazan Hendrix, Jazmine Scheitel, Ashley Wahler with daughter Delilah, Naomi Lowde-Priestley, Andrea Vasquez, Christina Arquette, Kenzie Elizabeth, Angie K, Avery Wadbrook, Kelsey Byron-Breisinger, Chloee Tinnin, Taylor Vance, Mariah Owen, Kortney Wilson, Shay Sullivan, Addison Davis, Kirsten Trout, Sam Gwaz, and more. The prior day June 4th was attended by Daisy Kent, Priscilla Block, Cass Cardelle, Jess Conte, Samantha Bauchmann, Cecily Bauchmann, Leah Turner, Jillian Jackson, Gia Duddy, Shelby Hunstad, Alexis Mueller, Parker Grace Moss, Erin Confortini, Michelle Spieler, Sarah Busby, Chloe Holladay, Kristin Johns, Kat Luna and The Digital Dept. Co-CEO Sarah Boyd and VP of Events Belinda Sztrom.
Onsite activations where the ladies engaged in branded experiences by MaryRuth’s Organics, Breda, Ethique Beauty, Dots For Spots, IPSY, OneSkin, Lulu’s, Splendor Water, Tangle Teezer, Back To Nature, Dave’s Killer Bread, Epres, EPHD, Fresh Cosmetics, Grüns, Kitsch, Mixik Skin, Naked Sundays, Poppi, Provence Beauty, Rind Snacks, Smart Sweets, and Vegobears and more.
BRANDEdit is an experiential event powered by The Digital Dept., that hosts multi-branded creator experiences seasonally or influencers, celebrities, and tastemakers to engage with brands in person via onsite gifting, activations, and more. Check them out at @brand__edit on instagram.
BRANDEdit is brought to you by The Digital Dept., a leading influencer marketing agency for cultivating strategic connections between brands and creators. With a portfolio of 300+ exclusively managed digital talent, their social footprint spans across 100s of millions. They focus on brand and creator partnerships through exclusively managed talent, brand strategy and events. Their services expand across talent management, brand strategy and experiential – with a center touchpoint and focus being on effectively harnessing the power of digital influence.
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