Five minimalist beauty brands you should try this summer

If you are a believer of the popular adage ‘less is more’ in the context of skincare then we are on the same page. In a world that involves complicated multiple-step regimens and difficult-to-pronounce and remember ingredients with scientific formulation and percentile, minimalist skincare is a saviour. Indian beauty brands are focusing more on fewer but better-quality ingredients and their formulations that work for Indian skin types and climates. We pick up five homegrown brands that are spearheading the minimalist movement with science, sustainability, and simplicity and are the actual game changers. 

Ilana Organics 

Ilana Organics is all about minimalist, plant-based recipes with no greenwashing. Started in Pune, the company specialises in multi-purpose, straightforward skincare produced in small batches. Its bestsellers, such as the Clarifying Serum and Beet Tint are adored for being effective without being harsh, particularly for Indian skin struggling with urban stress.

Available at: Ilana.life

 2. Dr. Sheth’s 

Developed by a family of dermatologists with years of clinical expertise, Dr. Sheth’s is among the select few brands that are specifically formulated for melanin-dense Indian skin. Their products tackle genuine issues such as pigmentation, pollution, UV damage, and inflammation, concerns that international brands tend to ignore. Their Centella & Niacinamide Sunscreen is a must-have. 
Available at: www.drsheths.com

Chemist at Play 

This is also among the first Indian brands to concentrate on ceramides, the fundamental lipids that repair and shield your skin barrier. The brand blends science-formulated ingredients with clean design, clear labels and precise concentrations. Their products feature cleansers, moisturisers, and serums that are ideal for individuals who prefer a basic, straightforward skincare regimen that delivers on its promise. We are a fan of their Invisible Primer Sunscreen. 
Available at: www.chemistatplay.com

D’You: 

D’You has captured Instagram and derms’ shelves in equal measure with its cult product, Hustle, a multi-corrective serum that puts 11+ actives into one bottle. Rather than layering several products, Hustle provides niacinamide, peptides, ceramides, antioxidants, and hydrators in one harmonised formula. The brand is a believer in ingredient synergy, not merely filling actives in, but getting them to work in harmony without overloading your skin. It’s minimalist skincare that is high-performance in all respects.

Available at: www.dyou.co

Aminu 

If you adore the touch of high-end skincare but do not want to compromise on clean ingredients and stripped-down design, Aminu is your brand. Based in Goa, Aminu combines cosmeceutical technology with Ayurvedic knowledge, infusing biocompatible ingredients that your skin just knows to recognise and assimilate immediately. Their Copper Peptide Serum is already a hotseller.
Available at: www.aminu.life