Neutrogena crosses over into fashion with Ruby Loot collaboration

Neutrogena UK & Ireland has joined forces with cult-favourite T-shirt label Ruby Loot to launch an exclusive limited-edition collaboration that’s as trend-forward as it is skin-friendly. 

Known for its bold slogans, Ruby Loot has become synonymous with effortlessly cool styling and now, with its new partner Neutrogena, it’s crossing into beauty.

At the heart of the collaboration is the limited-edition Neutrogena x Ruby Loot Hydro Boost Bundle – a curated trio of the brand’s best-selling skincare heroes paired with one of Ruby Loot’s signature tees.

The bundle includes:

• Hydro Boost Water Gel – A dermatologist-developed, lightweight moisturiser that’s supercharged with 20% more Hyaluronic Acid than the previous formula for up to 72 hours of moisture.
• Hydro Boost Water Gel Cleanser – A gentle, lathering cleanser that removes impurities while infusing skin with hydration, thanks to its Hyaluronic Acid-enriched formula.
• Hydro Boost Hydrating Fluid SPF 50 – A high-protection SPF with a non-comedogenic, invisible finish and all-day hydration benefits.

Anthony Dunn, Neutrogena UK & Ireland’s Marketing Director, said: “At Neutrogena, we’re all about bringing Main Character Energy, with a little help from our science-backed skincare.

“This is why we love partnering with culturally relevant Main Characters like Tate McRae in music, Nicola Coughlan in film/TV, and now Ruby Loot in fashion.”

To celebrate the launch, the brands are taking Main Character Energy to the stage, quite literally. A curated group of “Neutrogena Glow Getters” will debut the tees during Tate McRae’s sold-out ‘Miss Possessive Tour’ at London’s O2 Arena and Manchester’s Co-Op Live this May. Neutrogena is an official tour sponsor, with McRae continuing her role as the face of Hydro Boost.

The bundle, worth £89.48, is retailing for £35.99 on TikTok Shop and Ruby Loot’s DTC site.