Sony’s Bosses Share Measures To Lower The Impact Of US Tariffs

When talking about the possibility of producing the hardwares locally in the US, CEO Hiroki Totoki said that they can “of course be produced locally”, which, in his opinion, is an efficient strategy. However, it’s hard to switch to this approach immediately, as “the PlayStation 5 is being manufactured in many areas [its components], so whether it’s going to be manufactured in the US or not, it needs to be considered going forward in such a critical situation.”

Market trends appear to be a significant factor influencing Sony’s decision to raise prices. And the trend is quite clear: Nintendo’s Switch 2 is set to launch in less than a month with a Manufacturer’s Suggested Retail Price (MSRP) of $450, along with higher prices for software; Microsoft is also increasing the prices of Xbox Series X/S consoles, controllers, headsets, as well as its games later this year. So it’s very likely Sony will follow, and it’s just a matter of time. 

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