Fashion meets film as luxury houses deepen their connection with cinema

Luxury fashion labels are increasingly reaching beyond the red carpets and exclusive parties of the cinema world, becoming partners with filmmakers and production companies.

Alongside corporate heavyweights such as Chanel and Dior, trendy Paris-based label AMI and its founder, Alexandre Mattiussi, have linked up with the festival for the first time.

AMI is set to present a new award for emerging talent – the Grand Prix AMI Paris – at the secondary Critics’ Week section of the festival.

“We’re going there humbly, in support of cinema and its actors, to accompany artists,” said Mattiussi, 44, who serves as creative director of his brand.

AMI has also co-produced several films, such as 2023’s The Beast – directed by Bertrand Bonello and starring French actress Lea Seydoux – and Enzo, directed by Robin Campillo, which will premiere in Cannes this year.