While K-beauty and fashion brands stand out in the global market, related companies are also listed…

사진 확대

While K-beauty and fashion brands stand out in the global market, related companies are also listed.

This week, the vegan beauty brand Dalbaglobe, famous for its “crew mist,” will start a general subscription on the 9th, and the beauty medical company BioBizu will start a general subscription on the 8th.

According to the securities industry on the 6th, Dalba Global will complete its demand forecast for institutional investors by the 7th and conduct general subscriptions from the 9th to the 12th.

Based on the desired public offering price, the expected market capitalization is 657.8 billion won to 80.2 billion won. Attention is being paid to whether it will be able to turn around the market atmosphere with mid- to large-sized initial public offerings (IPOs) following DN Solutions and Lotte Global Logistics, which recently withdrew from listing.

Founded in 2016, Dalba Global is a beauty brand with a high proportion of exports and is highly praised for securing a global consumer base.

It has been increasing brand awareness in the United States, Japan, and Southeast Asia with its functional cosmetics “Dalba Mist.”

About 70% of the total sales come from overseas, and it quickly succeeded in entering the global market through social network service (SNS)-based digital marketing and product promotion strategies for airline crew members.

BioBiz, a cosmetic medical company that has been successful in the demand forecast, will also hold a general subscription from the 8th to the 9th. In the demand forecast for institutional investors conducted from the 23rd to the 29th of last month, BioBiz recorded a competition ratio of 1094.25 to 1, confirming the public offering price at 9,100 won, the upper end of the desired range.

In addition, domestic beauty and fashion companies that are expanding their influence by targeting the global market are being listed this year.

AU Brands, which went public in April, is a company that has grown by rebranding its rainboot brand “Rockfish” as “Rockfish Weatherware.” Even with the IPO market slowing down last month, the stock price closed higher on the first day of listing following demand forecasts and general subscription box office success, attracting investors’ attention. Mimibox also selected Samsung Securities as its host last year and is preparing to go public. The company operates brands such as ‘I’m Mimi’ and ‘Kaja’.

Musinsa, one of the largest fashion platforms in Korea, is also expected to visualize its listing, including the selection of the organizer this year. Although no official listing plan has been announced yet, the market evaluates it as a strong candidate for a trillion-dollar public offering.

[Reporter Oh Dae-seok]