Hyland’s unveils Kids Multivitamins

Hyland’s is unveiling Hyland’s Kids Multivitamins, the brand’s first collection of multifunctional, sugar-free gummy vitamins.

The collection is exclusively launching April 28 at select Target stores nationwide and online at target.com and hylands.com. 

This innovative new line was created with a clear mission: to make everyday nutrition simple, clean and fun for kids and stress-free for parents. Designed to support the diverse needs of growing children, Hyland’s Kids Multivitamins deliver science-backed functional ingredients in a tasty gummy format without the sugar, allergens, synthetic dyes, or artificial junk families want to avoid, the company said.

Multifunctional Formulation: Each variety starts with a complete multivitamin base and is boosted with targeted, kid-friendly ingredients to meet specific wellness goals.

[Read more: FDA launches dietary supplement education initiative]

The full lineup includes: 

• Hyland’s Kids Multivitamin + Brain & Eye Health: An all-in-one mixed berry-flavored kid’s multivitamin enriched with choline and omegas to support healthy brain development, as well as lutein to support eye health and promote healthy vision for daily adventures and screen time.
• Hyland’s Kids Multivitamin + Digestive Support: This complete mixed berry-flavored gummy vitamin includes kid-friendly probiotics and fiber to support a healthy digestive system, healthy gut and regularity to ensure your child’s digestive system runs smoothly.
• Hyland’s Kids Multivitamin + Superfoods Boost: Designed to please even the pickiest eaters, this strawberry-flavored all-in-one multivitamin adds a superfoods blend of fruits and veggies that help fill nutritional gaps by providing an extra kick of natural goodness.

Hyland noted its clean label commitment: Free from synthetic dyes, top nine allergens, gelatin, and sugar — and third-party tested for quality.

[Read more: Hyland’s Naturals CEO Will Righeimer talks branding and a new VMS strategy]

A 60-count bottle is priced at $14.99.  Each box contains an interactive sticker activity.