Traditional E-commerce and Quick Commerce Will Co-exist: Amazon Executive

In an interaction with Outlook Business, Bhagat, talks about Amazon’s focus on Gen Z consumers, the rise of gender-neutral and trend-driven fashion, partnerships with D2C brands, the success of its next-gen store, and category-wise trends in fashion, beauty, and accessories. He also discusses how Indian and global brands are responding to evolving customer preferences, the increasing demand from Tier 2 and 3 cities, and the growing popularity of subcategories like analog watches, luxury beauty, and everyday fashion jewelry.