OPINION | MICHAEL MCCRAY: Food is future for city | Pine Bluff Commercial News

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In the heart of Arkansas, a quiet revolution is taking place — one plate at a time. Pine Bluff, a city with deep Southern roots and a rich cultural heritage, is emerging as an unexpected beacon for culinary tourism. This transformation isn’t just about food; it’s about community revitalization, economic opportunity and the power of gastronomy to change lives.

The recent announcement that Food Jobs Work Inc. will expand its culinary training program to Pine Bluff, backed by a $10,000 grant from the KFC Foundation, marks a significant milestone in this journey. This development deserves celebration not merely as a charitable contribution, but as a catalyst for culinary tourism that promises to reshape the city’s future.

For too long, conversations about Pine Bluff have focused on challenges rather than possibilities. Yet those who have visited recently know that something special is simmering. Local restaurants are rediscovering heritage recipes, entrepreneurs are launching food trucks featuring innovative, culturally infused cuisines and community gardens are supplying farm-to-table establishments with the freshest ingredients.

What makes this culinary renaissance particularly meaningful is its inclusivity. The Food Jobs Work program exemplifies this spirit, offering 10-week immersive training for adults from all backgrounds — many of whom have faced significant life obstacles. Participants gain not just technical skills like knife work and food safety, but also the confidence and life skills necessary to succeed in the hospitality industry.

This approach addresses a critical need in culinary tourism: authentic experiences delivered by people with genuine connections to local food traditions. Visitors don’t want manufactured experiences; they seek stories, heritage and personal interactions. A chef who has overcome personal challenges to master traditional Arkansas cooking techniques offers something no chain restaurant can replicate.

The culinary tourism opportunity in Pine

Bluff is substantial. According to recent industry data, food tourism has grown by nearly 30% nationwide since 2019, with particular interest in undiscovered destinations offering authentic regional cuisine.

Pine Bluff’s location — just 45 minutes from Little Rock and positioned along the Arkansas River — makes it ideally situated to capitalize on this trend.

What makes the city’s potential particularly exciting is the diversity of its culinary heritage. Pine Bluff sits at the crossroads of several distinct Southern food traditions: Delta cuisine with its emphasis on river fish and wild game; soul food with deep African American influences; and traditional Arkansas cooking that showcases the state’s agricultural bounty. This convergence creates a unique culinary fingerprint that differentiates Pine Bluff from other destinations.

The economic implications extend far beyond restaurant jobs. Culinary tourism creates ripple effects throughout local economies. Farmers find new markets for specialty crops, artisans develop food-adjacent products and entrepreneurs launch food tours, cooking classes and culinary festivals. Each of these opportunities represents potential employment for graduates of programs like Food Jobs Work.

Particularly promising is how culinary training addresses Pine Bluff’s specific workforce challenges. The program’s focus on technical skills and personal development creates pathways to meaningful employment for individuals who might otherwise remain underemployed. The Servsafe certification and “Restaurant Ready” credential from the National Restaurant Association are industry-recognized qualifications that open doors throughout the hospitality sector.

The KFC Foundation’s support through its Kentucky Fried Wishes grant program demonstrates how corporate philanthropy can catalyze community transformation. By providing the equipment necessary to launch the training program, the foundation isn’t just supporting individual careers — it’s helping build infrastructure for long-term culinary excellence.

As Pine Bluff embraces its new identity as a culinary destination, the city has an opportunity to craft its own unique story. Rather than competing with established food tourism hotspots, Pine Bluff can emphasize its authenticity, accessibility and the genuine connections between its people and its food.

For visitors, this means the chance to experience Southern hospitality in its most genuine form. For residents, it means economic opportunity, community pride and the preservation of culinary traditions that might otherwise be lost.

The expansion of Food Jobs Work to Pine

Bluff represents more than just a training program — it’s a second chance for many at-risk residents, but more importantly it’s a vote of confidence in the city’s culinary future. As graduates enter the workforce, equipped with skills and passion, they’ll become ambassadors for Pine Bluff’s distinctive food culture.

In celebrating this development, we’re acknowledging that culinary tourism isn’t just about attracting visitors — it’s about nurturing community, preserving heritage and creating pathways to prosperity.

One plate, one chef, one restaurant at a time, Pine Bluff is writing its next chapter. And for food lovers everywhere, it’s a story worth savoring.

Michael Mccray is the cultural development specialist for the city of Pine Bluff Economic and Community Development Department.


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