World Archery x HERBELIN – an alliance of precision and excellence

World Archery secretary general Tom Dielen said:

“We are thrilled to welcome HERBELIN as World Archery’s official timekeeper for 2025. Our shared values of precision, discipline and excellence, in sport and in watchmaking, make this the perfect marriage between two parallel worlds.”

HERBELIN director of marketing and co-owner Maxime Herbelin said:

“Partnering with World Archery feels completely natural for us. Archery reflects everything we believe in – elegance, mastery, and the unwavering focus required to hit the mark. Our watches are crafted with the same philosophy. We are proud to support athletes who dedicate themselves to the pursuit of excellence, just as we do every day in our workshops.”