The Specialty Food Association (SFA) has hired Mary Beth Vultee as its SVP, member relations, a newly created position demonstrating SFA’s commitment to supporting members through all aspects of their journey. Most recently Whole Foods Market’s executive leader of design, Vultee brings extensive specialty food industry experience to her latest role.
“We’re thrilled to welcome Mary Beth to the SFA,” said SFA President Bill Lynch. “Her deep industry knowledge, strategic mindset and passion for supporting emerging brands make her an ideal fit. I’m confident she’ll play a key role in helping us expand the year-round value we deliver to our members.”
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A former chef with a master’s degree in food studies from New York University, Vultee began her career in the kitchen before moving to such key roles as a national sales manager at The Chef’s Warehouse, a distributor of specialty food products based in Ridgefield, Conn. Her time at Whole Foods — where she held various roles, including a leader on the local and emerging brands team rolling out the Local and Emerging Brands Accelerator Program (LEAP) — added to her knowledge of product development and ability to mentor emerging brands.
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