AUSTIN – The Office of the Texas Attorney General has launched an investigation into a popular cereal company over potential health hazards.
On Saturday, the office of Attorney General Ken Paxton announced an investigation into breakfast icon Kellogg’s over the alleged use of dangerous food dyes despite claims of their removal.
Ken Paxton announced the action, saying the food manufacturer may have been violating Texas consumer protection law.
They also look to advertising, in which Kellogg’s allegedly markets their products, such as Froot Loops, Apple Jacks, Frosted Flakes, and Rice Krispies as being ‘healthy,’ despite the use of petroleum based food dyes linked to “hyperactivity, obesity, autoimmune disease, endocrine-related health problems, and cancer in those who consume them.”
“A critical part of fighting for our children’s future is putting an end to companies’ deceptive practices that are aimed at misleading parents and families about the health of food products,” said Attorney General Paxton. “Artificial food colorings have been shown to have disastrous impacts on health, and in no world should foods that include these dyes be advertised as ‘healthy.’ There will be accountability for any company, including Kellogg’s, that unlawfully makes misrepresentations about its food and contributes to a broken health system that has made Americans less healthy.”
Kellogg’s, which has used various food additives and colorings in the past, had announced it would remove the dyes, alongside the additive BHT from its products, but it has yet to do so in the United States despite doing so in Canada and Europe.
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