Women’s sports are having a major moment. Now, fans are getting their own places to watch the action.
CHARLOTTE, N.C. — From record crowds to record ratings, the rise of women’s sports is now reshaping where fans go to watch.
Women’s sports are having a major moment and, now, fans are getting their own places to watch the action.
Just a few years ago, there were only a handful of bars in the U.S. that showed women’s games exclusively. Now, that number is expected to quadruple by the end of this year.
From Omaha to New York to Austin, women’s sports bars are opening in cities big and small. And owners say the goal isn’t just about sports — it’s about building community.
The boom follows a surge in viewership for women’s sports with record-breaking numbers in basketball, volleyball, soccer and hockey.
They’re now betting that more visibility — and more places to cheer — will help keep the momentum going.
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