Bloomberg: Nintendo stopped Amazon US sales as third-party sellers were offering games lower than advertised rates

Nintendo of America and Amazon.com relationship has been strained to say the least. Today a new Bloomberg report explains what the recent issues were between the two companies which saw Amazon.com miss out on the launch of the popular Nintendo Switch 2. It turns out Nintendo of America were displeased that third party sellers on Amazon were selling video games for lower prices than Nintendo had advertised. They did this by buying the games in bulk from Southeast Asia and exporting them to the United States for cheaper than the recommended retail price. Amazon seemingly failed to stop this from happening so Nintendo decided that the best solution from their point of view was to stop selling their products on Amazon.com. Both companies have denied the Bloomberg report.

“Amazon tried to assuage Nintendo by offering to attach labels to products that guarantee they’re authentic. Amazon uses the technique to assure shoppers products aren’t counterfeits and to help it track merchandise. But the offer wasn’t sufficient, the person said, and Nintendo ultimately opted to pull its products from Amazon in the US.”