In less than two years, Ashley Morris has transformed Whipt Creations from a small catering startup into a growing mobile food business. | Photo by Ryan Richardson
In less than two years, Ashley Morris has transformed Whipt Creations from a small catering startup into a growing mobile food business. With a new concessions trailer and a passion for Southern comfort food, she’s now serving crowds at festivals, community events, and private gatherings across the region.
Whipt Creations launched in 2023 as a small catering service specializing in box lunches, but it quickly grew thanks to Morris’s dedication and community connections.
“I started by selling box lunches on Fridays, and it just took off from there,” she said.
A key moment came when Morris met local business owner Allison Sanders, who helped her navigate the early stages of growth and get her website up and running.
While catering was the foundation, Morris always had bigger plans — specifically, launching a mobile concessions trailer to bring her Southern comfort food to a wider audience.
“If I won’t eat it, I don’t want the next person to eat it either,” Morris said. “You’re going to get good quality food every single time.”
The mobile menu rotates depending on the event, but festival favorites include mac-and-cheese boats topped with buffalo chicken dip, hot honey and bacon, or even smoked bologna. At the Evansville Taco Fest, Morris debuted her now-popular Walking Mac Taco — a walking taco layered with creamy mac and cheese — which won top honors.
“We’re trying candied pork belly at the Strawberry Fest,” she added. “We like to play around and keep it fresh.”
Though the trailer isn’t yet a full-service food truck, it’s fully operational for festivals, pop-ups, and private events. Morris said it’s already served hundreds — including at a recent 450-person catering event for Ragú’s groundbreaking in Owensboro.
Despite her growing presence, Morris believes Whipt Creations is still under the radar for many in the community.
“I really wish more people knew about us,” she said. “Sure, running a business means making money, but for me, it’s much more about feeding people. I’ve even volunteered at the Boulware Mission and led cooking classes to give back.”
Morris said that the feedback has been overwhelmingly positive.
“I haven’t received a single complaint about my food,” she said. “Knock on wood. I stay humble, though — I know anything can happen.”
Looking ahead, Morris is already booked for the Strawberry Fest this weekend and Pickle Fest in Evansville this fall. But her ultimate dream is even bigger.
“I want to grow the concessions into a full food trailer, keep catering strong, and one day open a brick-and-mortar restaurant,” she said. “All three — working together. That’s the goal.”
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