Sony Believes Concord Failed Because of an Overly Competitive Market

The CEO’s statement also sounds odd in light of an earlier rumor that Sony has canceled all paid marketing plans for Marathon, which, if true, would suggest that no one is more uncertain about the game right now than its own publisher.

Whether the rumor is true or not, it seems to matter little for Marathon’s chances of success, as both the game and its developer have recently been dragged into a swamp of controversy – ranging from reports of toxicity within the studio and a growing divide between developers and executives, to Bungie’s fourth art theft scandal – which nigh-eliminated all goodwill and hype the game had.

That, combined with Forbes’ recent report describing the studio as being in “free-fall” and warning that they “absolutely cannot afford” for Marathon to flop, has done serious damage to community trust in the game, and with Sony refusing to openly acknowledge Concord’s biggest blunders, or at least fix them quietly behind the scenes, it feels that the remnants of that trust have now been eroded even further.

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