From rich merlot to punchy cherry, these pieces look set to incorporate the season’s cosiest hue into your wardrobe and beauty rotation.
Food-based beauty trends aren’t exactly new – think strawberry milk nails or mocha mousse makeup.
The latest in a wave of shades to sink your teeth
The timelessness of each makes a strong case for berry shades as the next neutrals, stacking up with taupes and beiges as colours complementary to any ensemble.
Below, Viva’s fashion and beauty team chart their top picks of berry-hued buys to cosy up with this winter.


Trust Tom Ford to unveil a luxurious edit of lipsticks which promise a matte finish without the dreaded dryness that often accompanies formulas of this ilk. The buildable, long-wearing bullet is available in eight elevated shades, ranging from dark nudes through to deep berry.

The contrasting baby pink amplifies the rich wine hue of this striped jumper. It’s the hero piece of Ruby’s latest knit collection, and revels in the sweetest colourways of the season.

One of the latest releases from L’Oreal Paris, this 24-hour hydrating oil drenches lips in high-saturation, volumising shine. We love Berry Jolie, a juicy burgundy shade easily applied to lips with the teardrop-shaped applicator wand.

This structured and asymmetrical top, in a deep merlot, is a breezy piece for special occasions this season. The simple silhouette means it’s also accustomed to layered ensembles – add a sweater or coat for further insulation.

Acai berry and willow bark combine in this skin-smoothing body scrub, which is designed to brighten and resurface skin in one fell swoop.

You’ll be surprised how versatile these glossy cherry ballet flats are. The shine of the patent leather adds a delicious texture, while the square toe retains some structure.

The Georgia is one of the largest hair claws in Buttermilk Accessories’ collection, making it excellent for securing long, thick hair with ease. Not to mention the poppy red hue makes a statement all on its own.

Bowie is the New Zealand beauty brand making microneedling accessible to all with its at-home microneedling tool, which is dotted with 0.5mm stainless steel needles. If you’re grappling with uneven skin tone or texture, volume loss, fine lines or wrinkles, then consider adding Bowie’s Mini Kit to your skincare rotation for skin that’s plump and glowing once more.

This braided headband, interlacing rose and raspberry colourways, is a sweet and practical addition to any outfit. It’s also made in New Zealand.

Perfect for travel, New Zealand body care brand Tronque reimagined three of its best-sellers in miniature, which can be easily toted around in its cherry red cosmetic case. Find the Fully Ripe Vitamin C Body Oil, Everyday Revelation Exfoliating Renewing Serum and Rich As Croesus Firming Butter as 15ml minis inside.

Buddy’s fabrication, a mix of cotton and hemp, has been stirring some interest with a recent collaboration with designer Emma Jing. This mini tee, in this boysenberry shade, is an excellent representation of their range of staples.

Black Cherry is one of the newer shades available in Glossier’s cult-favourite blush – a burgundy-red shade which promises a dewy skin finish. Key ingredients like blurring powder pigments and the brand’s smooth-gel system ensure silky, even application without streaks or patchiness.

Flickers of rich berry shades emerge through the print of this Juliette Hogan piece. The sweeping skirt will be particularly lovely layered under long coats throughout the colder seasons.
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