Financial advisor tells investors to weather the storm

Stock market erases early 2025 losses

The stock market bounced back after losses in early April following the announcement of widespread tariffs. FOX 9’s Babs Santos has the full story.

MINNEAPOLIS (FOX 9) – President Trump’s tariffs and trade war shocked people planning for retirement, as many 401k(s) plummeted in only a matter of days this spring. 

But only a few months later, many of those accounts have recovered their losses. 

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Stock market stress

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Big picture view:

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Prosperwell Financial CEO Nicole Middendorf likens it to a roller-coaster ride.

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“In general, we’re positive in the market. The hard part is that so many times people let their emotions get involved in their decision-making… a lot of people were saying the “R” word, the recession word, and I feel like [that’s been] for a while,” Middendorf told FOX 9 on Wednesday. “Anytime we have down days, the market goes down hundreds of points, it’s a blip, it’s a day in time.”

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Now, financial advisors say we investors simply need to ride things out, as the “roller-coaster effect” may be here to stick around.

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Tips from a finance expert

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What they’re saying:

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Middendorf says riding things out means focusing on your 10-year plan, rather than the immediate moment, by staying the course with your investments.

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“We’re going to have ups, we’re going to have downs, what’s made this different and unique is that someone will Tweet something, someone will say something, and we’re receiving news so much faster than we did before,” Middendorf said. “Because of that, things feel so much like a jerkier ride on a roller coaster.”