By Kyle Peschler
From the May/June 2025 Issue
The embedded finance market is expected to reach $7 trillion globally over the next decade, impacting industries like healthcare and real estate. The financial and fintech sectors have experienced significant advancements so far in 2025. These advancements have been driven by technological innovation, regulatory evolution, and changing consumer expectations.
Embedded finance integrates financial services, such as payments, lending, and insurance — directly into non-financial platforms. This approach enhances user experiences by offering financial solutions within familiar environments, such as retail and travel apps.
Financial firms are enhancing various aspects of fintech, including fraud detection, customer service, and personalized financial advice. These technologies improve efficiency, accuracy, and customer experiences across the industry.
In May 2024, the Financial Innovation and Technology for the 21st Century Act (FIT21) was passed in the U.S., establishing a regulatory framework for digital assets, aiming to provide clarity and promote innovation in the cryptocurrency space. This legislation delineates responsibilities between the Commodity Futures Trading Commission and Securities Exchange Commission.
With these advancements and innovations, the U.S. financial and fintech industry has its sights set on a future that is faster, more inclusive, and more intelligent.
Arizona: An Investment For The Future
Arizona’s unmatched business environment is no longer a kept secret. The state’s reputation as a global hub for business continues to grow, with more financial companies choosing to invest in Arizona, expanding their business lines and serving more customers.
A growing financial services ecosystem. The state’s diverse financial industry is composed of subsidiaries including business and support services, finance, insurance, and data centers. With a stable climate and reliable energy, Arizona provides companies in these industries with the ideal operating environment. Over the last several years, some of the world’s biggest companies have landed in Arizona, such as Meta, Google, Apple, and many more announced with facilities set to come online. As one of the best states in the country for business, Arizona has also attracted many data centers, with the Phoenix region ranking No. 3 in the nation for the largest data center pipeline with nearly 5 million square feet under development. Phoenix is ranked among the Top 2 data center markets in the nation, with Meta, Google and others establishing operations in the state.
Premier destination for business. Arizona continues to be a global destination for business, attracting top financial-related companies. The state is home to more than 54,600 business and financial services establishments, with over 7,000 financial industry establishments.
Business and financial services companies in Arizona include Apple, Meta, GoDaddy, Google, Wells Fargo, State Farm, Vanguard, American Express, and many more. One of the state’s most attractive locations is Price Corridor in Chandler (shown above), the home of Wells Fargo’s Chandler campus which supports over 5,000 jobs and Bank of America’s corporate campus which supports more than 3,000 jobs. In addition, Zelle, a peer-to-peer payment platform headquartered in Scottsdale, is innovating how businesses and consumers conduct transactions, and PennyMac Financial Services opened a new mortgage sales and operations center in Phoenix in 2021.
Arizona’s premier business environment continues to attract industry leaders. According to Lightcast, the state is ranked among the Top 3 for highest financial industry concentration and Top 5 for highest business and financial services concentration.
First-in-the-nation FinTech Sandbox. In addition to the many leaders operating in the state, Arizona continues to advance the industry with forward-thinking initiatives such as the Arizona FinTech Sandbox. This program makes Arizona the first state to launch a sandbox that shepherds the development of new emerging technologies. Startups in the state are revolutionizing banking, insurance and payments.
An environment that fosters investment. As a premier destination for business with a growing workforce, business-friendly environment, top universities and community colleges offering nationally recognized business programs, and a vibrant ecosystem of industry leaders, Arizona is positioned to continue attracting top financial companies.
Visit www.azcommerce.com for more information.
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