Xbox Game Pass Has Grown to Over 35 Million Subscribers

Secondly, with no way to confirm when the 35 million milestone was actually reached, it’s difficult to estimate how many subscribers Game Pass has as of right now, June 2025. Game Rant, for instance, puts the number at around 38 million based on recent compound annual growth rates.

Meanwhile, Circana’s Mat Piscatella noted back in April that spending on video game subscriptions in the US has basically plateaued following the COVID-driven surge of 2020-21 – with a 12% bump in Q4 attributed to Call of Duty joining Game Pass – making it tough to accurately assess the service’s true momentum.

One thing is clear, though – whether the real number is 35 million, 38 million, or even 40 million, Xbox still seems far from hitting its target of 110 million Game Pass subscribers by 2030, a goal originally revealed in a leaked Xbox presentation from Fiscal Year 2022.

Don’t forget to join our 80 Level Talent platform and our new Discord server, follow us on Instagram, Twitter, LinkedIn, Telegram, TikTok, and Threads, where we share breakdowns, the latest news, awesome artworks, and more.