Private label making gains in pet food

“Private brands are competitive forces in CPG (consumer packaged goods) with more to come,” said marketing research and technology company Circana at the top of its February 2025 report, “From growth to transformation: A global private label perspective.” The report, which focuses on the EU6, U.S. and Australian private label markets, shows just how much ground white label has gained in the last several years as consumers look for ways to save money without compromising quality.