Noblesville resident Danielle Carley-Parker has worked diligently to expand her small business, HadBro Co.
Carley-Parker started HadBro Co., an at-home bakery, in 2022. Within the last year, she has expanded her offerings with the creation of a food stand, where she sells products outside her home at 24695 Henry Gunn Rd. Products include sourdough bread, cinnamon rolls, pies, sugar cookies, carrot cake and farm-fresh eggs.
“I homeschool my kids, so baking is my outlet and helps me make a little extra money,” Carley-Parker said. “I have always enjoyed baking, and I did cake decorating with my grandma in 4-H. I use cake-decorating tools to decorate cookies because cakes are a lot to take on. I mostly do cookie cakes and sugar cookies.”
Carley-Parker, who has two children, said she got the idea for the cart from an Instagram post.
“I sent (the post) to my carpenter, and he built one for me,” Carley-Parker said. “We started last summer by putting some produce on it from (our) garden, and now we do baked goods in addition to farm-fresh items. It’s made it easier to spread the word about my small business, and people like to come look every week at what is out there.”
Carley-Parker said the stand is an extension of her small business.
“Some weeks, it’s great,” Carley-Parker said. “I shared a post on Noblesville Chatter last week, and there were 71 reactions. However, sometimes there’s nothing. I think it’s dependent on the weather, and the holiday weekends are always busier.”
Carley-Parker is preparing for Father’s Day and the Fourth of July. She takes orders through social media and will have holiday offerings available this summer at the food stand.
“I do a lot of orders for sugar cookies and cookie cakes, and as I get orders throughout the week, I try to double recipes so that I have extra stuff to put on the cart,” Carley-Parker said. “I will have Father’s Day and Fourth of July cookies and cookie cakes.”
Carley-Parker envisions the possibility of future expansion, although she doesn’t have immediate plans to do so.
“I like being a home-based vendor because I like the flexibility of being able to do stuff at home with my kids around,” Carley-Parker said. “But when they grow up, I’d love to have a bakery someday. It’s not in the cards for a little while, so I hope to grow where I am by stocking the cart with more and more stuff each week.”
For more, visit facebook.com/HadBroFarms.
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