Sustainability has taken center stage across industries and the world of sports is no exception. As climate concerns grow urgent, Indian athletes are not only leading in competitions but also in climate consciousness. From the kits they wear to the brands they support, a lot of athletes and their endorsed brands are influencing a generation to go green.From apparel made of bamboo fabric to shoes crafted from recycled sneakers, these environmentally conscious choices are not just trends — they’re becoming a movement.
On World Environment Day, here’s a closer look at the growing eco-conscious brands that are powering and influencing sustainable lifestyle choices for many.
1. Alcis Sports
Sustainable USP: Apparel made from recycled PET bottles
Cricketer Shikhar Dhawan has been a prominent face for Alcis Sports, a brand that blends high-performance wear with eco-conscious innovation. Alcis’s key sustainability feature lies in its use of recycled polyester, made from discarded plastic bottles — an initiative that has helped save millions of liters of water and cut down significantly on emissions.
2. Athlos
Sustainable USP: Bamboo-based breathable, biodegradable clothing
Athlos is a rising star in India’s sustainable sportswear scene. While not attached to any single celebrity athlete yet, it has grown popular among runners, cyclists, and mindful trainers who opt for breathable, minimalist clothing made from natural bamboo fiber. Athletes drawn to mindful fitness and minimalism are increasingly turning to Athlos for their daily wear, workout, and travel needs.
3. UpUrFit
Sustainable USP: Personalized digital wellness with eco-friendly gear
Supported by South African cricketer Jonty Rhodes, who is now a resident in India, UpUrFit combines personalized fitness plans with wellness products rooted in sustainability. From eco-friendly workout gear to digital programs that promote minimalism, UpUrFit is building a sustainable fitness ecosystem that Indian athletes are increasingly gravitating toward.
4. Zymrat
Sustainable USP: High-tech fabrics made through responsible manufacturing
Zymrat, a performance-wear brand founded in India, has made waves with its focus on technology-enhanced sustainable fabrics. Known for its “butter-like” fabric feel and high sweat-absorption quality, Zymrat promotes gear that supports peak performance while using environmentally friendly production methods. It’s particularly popular among runners and gym-goers across India.
5. Aastey
Sustainable USP: Size-inclusive athleisure made with eco-conscious materials
Aastey stands out not just for its commitment to sustainability but also for its mission to make athletic wear more inclusive. Designed with biodegradable and recycled fabrics, Aastey supports women athletes, yoginis, and creators who embrace fitness without compromising the planet. Social media features include female marathoners and yoga influencers across India advocating for sustainable choices in everyday activewear.
When sports and sustainability join forces
The movement toward sustainability in Indian sports is no longer a niche effort — it’s a game-changing trend. Athletes and adventurers are becoming green ambassadors, choosing products, brands, and platforms that align with the fight against climate change. From recycled footwear to bamboo workout tees and biodegradable yoga mats, every choice makes a statement.
As fans, consumers, and responsible citizens, we too can follow in their footsteps by turning everyday decisions into eco-friendly actions. This World Environment Day, let’s not just cheer them on, but join them — one conscious step at a time.
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