KSBW 8, in partnership with Second Harvest Food Bank Santa Cruz County, Food Bank for Monterey County and the Community Food Bank of San Benito, has raised $454,599 via KSBW 8’s Feeding Families telethon. The event was launched in response to the growing hunger crisis and food insecurity affecting individuals across the Central Coast. The fundraiser equates to 1,363,797 meals being served.“Many people are struggling to put food on the table across the Central Coast and all of us at KSBW 8 feel called to action,” said KSBW 8 President and General Manager Laura Williamson. “Families, children, seniors, veterans and those working tirelessly to make ends meet—everyone needs help. We are so grateful to our viewers, donors and community partners for helping make a difference in the lives of others.”Messages asking viewers to help were broadcast and streamed throughout the day on all of KSBW’s media platforms. News anchors and reporters invited the community to help during each edition of KSBW Action News 8. All donations were made online through KSBW.com and the KSBW News App.Individuals can still contribute by visiting KSBW.com/donate. All funds go directly to one of the Central Coast food banks chosen by the donor.
KSBW 8, in partnership with Second Harvest Food Bank Santa Cruz County, Food Bank for Monterey County and the Community Food Bank of San Benito, has raised $454,599 via KSBW 8’s Feeding Families telethon.
The event was launched in response to the growing hunger crisis and food insecurity affecting individuals across the Central Coast. The fundraiser equates to 1,363,797 meals being served.
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“Many people are struggling to put food on the table across the Central Coast and all of us at KSBW 8 feel called to action,” said KSBW 8 President and General Manager Laura Williamson. “Families, children, seniors, veterans and those working tirelessly to make ends meet—everyone needs help. We are so grateful to our viewers, donors and community partners for helping make a difference in the lives of others.”
Messages asking viewers to help were broadcast and streamed throughout the day on all of KSBW’s media platforms.
News anchors and reporters invited the community to help during each edition of KSBW Action News 8. All donations were made online through KSBW.com and the KSBW News App.
Individuals can still contribute by visiting KSBW.com/donate.
All funds go directly to one of the Central Coast food banks chosen by the donor.
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