Chipotle launching game on Roblox to give away $1 million in free food for Cinco de Mayo

‘Our fans love to celebrate Cinco de Mayo with our real ingredients,’ Chris Brandt, chief brand officer for Chipotle, said.

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Cinco de Mayo is on May 5, and Chipotle is celebrating with a new gaming experience that can score fans some free food.

The fast casual Mexican food chain announced on April 29 it is launching a “new, immersive digital gaming experience” called “Ingredient Quest” in the Burrito Builder experience on Roblox. According to the chain, the game “challenges users to collect virtual cards featuring Chipotle’s 53 ingredients for the opportunity to win free burritos.”

The game is set to launch at 3 p.m. PT on Monday, May 5 and can be accessed at www.Roblox.com/chipotle.

The company said it created “Ingredient Quest” to “educate its Gen Z fans on the brand’s 53 real ingredients while giving them the opportunity to claim a reward of free Chipotle in the physical world.”

How does ‘Ingredient Quest’ work?

Here’s how the game works, according to Chipotle:

1. Roblox users will meet an employee inside Chipotle’s virtual restaurant in the Burrito Builder experience. Users will get a starter pack of five unique ingredient cards to begin the Ingredient Quest experience. The goal of “Ingredient Quest is to collect all 53 ingredient cards.
2. Users must roll burritos in Burrito Builder to earn Burrito Bucks, which can be redeemed for ingredient card packs. Each card pack contains five cards. Forty ingredient cards are available in card packs.
3. The remaining eight ingredient cards are hidden throughout Chipotle’s Burrito Builder experience in a virtual scavenger hunt.
4. The first 50,000 users to collect all 53 unique ingredient cards will unlock a free entrée offer.

“Our fans love to celebrate Cinco de Mayo with our real ingredients,” said Chris Brandt, chief brand officer for Chipotle, in a news release. “This year, we’re giving the Roblox community the opportunity to compete for free Chipotle and learn more about what makes our brand unique along the way.”

Chipotle offers other deals celebrating Cinco de Mayo

In addition to the digital gaming experience, Chipotle is also celebrating Cinco de Mayo with a few other offers.

From May 1 through May 5, customers can get Chipotle delivered with a $0 delivery fee using promo code “DELIVER.” Also, from May 3-5, customers can get free chips and Queso Blanco using promo code “CINCO25.”

Both offers are valid exclusively on the Chipotle app and Chipotle.com.

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].