Soules Food unveils name change and new logos

TYLER, Texas — As it celebrates its 50th anniversary, John Soules Foods is stepping into a new era — starting with a name change.

“We’re into that next generation,” CEO John Soules said. “John Soules Foods is my father. It’s not me. We’ve now got a fourth generation involved, and so we decided it’s time to change it.”

The longtime protein company is rebranding as Soules Food, a move Soules says reflects the company’s evolving identity and multi-generational leadership.