I agree with RFK Jr.’s food dye ban. Indiana should lead it.

No parent should need a chemistry degree to read food labels or worry that candy will lead to classroom meltdowns.

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Initially, I was skeptical when Robert F. Kennedy Jr., Dr. Mehmet Oz, and Gov. Mike Braun held a press conference at the Indiana State Library. I appreciated the “Make Indiana Healthy Again” slogan, but it didn’t strike me as serious. The optics felt more like a campaign rally than a credible public health initiative.

But, about a week later, RFK Jr. formally announced a proposal to phase out eight artificial food dyes in the U.S. It is the kind of common sense move our leaders on both sides should be making.

Artificial dyes like Red 40 and Yellow 5 are linked to serious issues. Research published in 2021 found that artificial food dyes increase hyperactivity in 10% to 20% of children with ADHD. They can also trigger allergic reactions and behavioral problems in sensitive kids.

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These dyes are purely cosmetic, making snacks more colorful but offering zero nutritional value. Europe banned or labeled many of these dyes years ago. Yet, in the U.S., they are still found in everything from cereal to school lunches.

U.S. companies already make dye-free products for international markets but do not offer them here. This double standard puts corporate convenience over American children’s health. Some critics argue that reformulation raises costs, but natural ingredients add less than 2% to production expenses, and targeted subsidies, as seen in the EU, can help ease consumer prices.

Holding food companies accountable is good governance. No parent should need a chemistry degree to read food labels or worry that candy will lead to classroom meltdowns.

Indiana has a major stake in this. Our childhood obesity rate reached 17.8% in 2023, which is among the highest in the nation, with processed food as a key contributor. ADHD diagnoses are climbing, too, now affecting 12% of Hoosier children. In many rural and lower income communities, families turn to low-cost processed foods because healthier choices are simply out of reach.

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But there is also opportunity. Indiana’s $16 billion agriculture industry could grow by an estimated $500 million annually by supplying clean, additive-free foods. Our farmers are ready to meet the moment. With the right support, we can align economic growth with better health and do it in a way that reflects Indiana’s conservative values: protecting kids, empowering parents and ensuring transparency.

RFK Jr.’s plan is a strong start. Indiana can lead by taking these steps:

• Subsidize organic produce: Allocate $2 million annually to help farmers grow organic fruits and vegetables, prioritizing SNAP accessible stores.
• Ban harmful additives: Prohibit the eight targeted dyes within 24 months.
• Require clear labeling: Mandate bold warnings on dyed foods.
• Fund mobile markets: Launch mobile markets in food desert counties, such as Jay and Perry, with a strict implementation timeline.
• Offer tax breaks: Provide 5% tax credits to companies that reformulate products without dyes.
• Support local farmers: Grant $1 million annually to small farms transitioning to clean food production.
• Boost nutrition education: Integrate healthy eating into Indiana school curricula.

Indiana was the first state to seek to restrict soda and candy purchases under SNAP. Now, let’s be the first to implement a comprehensive, forward-looking plan to eliminate artificial dyes.

Phasing out artificial dyes may be the lowest hanging fruit in American health policy, and it offers a rare opportunity for real bipartisanship on an issue that affects everyone.

Dr. Raja Ramaswamy is an Indianapolis-based physician and the author of “You Are the New Prescription.”