A group of kids & family executives, writers, directors, producers from Nickelodeon, Disney, Apple TV+, YouTube, and Max have launched company The Kids’ Table, focused on producing and distributing content targeting kids and family audiences across platforms.
It plans to team up with brands which have not had significant exposure in film TV or digital as well as YouTube creators for original IP development, adaptation of existing material, content slate building, full-scale production, content extensions, and licensing. The idea is for the content to be financed by the brands before it is taken out to streamers.
“We are not consultants,” co-founder Chris Viscardi said. “We’ve spent our entire careers crafting characters, creating unforgettable worlds, and producing stories that kids and families return to again and again. Now, we’re ready to deliver the same results to brands.”
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The Kids’ Table ‘s leadership team includes:
Chris Viscardi – A writer, producer, and former head of Nickelodeon Animation with writing credits that include The Adventures of Pete & Pete, Alvin and the Chipmunks, The Tale of Despereaux, Snow Day, and The Plankton Movie.
Nikki Reed – A creative executive and executive producer from Max, Disney, and Paramount Television known for her role in launching such franchises as Jessie, Descendants, and National Treasure.
Michael Sammaciccia – A producer, filmmaker, and executive who made over 30 movies as the head of Nickelodeon Original Movies and the family films Holes, The Chronicles of Narnia, Bridge To Terabithia, and Spy Kids.
Angela Silak Vargas – A creative executive from Nickelodeon and Apple TV+, known for working on educational and curriculum-based preschool content including Emmy-nominated series Slumberkins, Interrupting Chicken, and Get Rolling With Otis.
Brent Coble – A digital content strategist and director/producer for YouTube, Nickelodeon, Jubilee Media, and Google who has built digital-first IP for brands like the NFL and Hulu.
“We’ve been coworkers, friends, and fans of one another for years,” Sammaciccia said. “We share the same values about the work we do and the audience we love, and we see an incredible opportunity for brands to connect with kids and parents.”
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