April 20 has long been tied to cannabis culture, but in recent years, fast food brands have fully embraced the date—not just with cheeky menu drops but with strategic limited-time promotions. For consumers, it’s a chance to indulge in over-the-top snack bundles and novelty items, often at steep discounts. For brands, it’s an unofficial holiday with serious viral potential.
From pickle-glazed chicken to “T.H.C. Boxes,” here’s how fast food is leaning into the high holiday with munchie-ready meals, spicy bundles, and $4.20 deals.
4/20 Day 2025: The Best 4/20 Food Deals & Discounts
- Popeyes: Through April 20, Popeyes is offering $4.20 Chicken Sandwiches—including the new Pickle Glaze Chicken Sandwich—when ordered via their app or website. This is part of their “Munchies Menu,” a promotion designed to deliver big flavor during peak craving season.
- Jimmy John’s: The sandwich chain unveiled its T.H.C. Box—that’s Toasted Hot Combo—which includes a toasted sandwich, chips, cookie, and a pickle spear, all starting at $14.68. According to the brand, it’s built for “the ultimate 4/20 (snack) sesh.”
- &pizza: From April 19–20, all signature knots—including new Lemon Pie Knots—will be available for $4.20, with no order limit in-store or online.
- Moe’s Southwest Grill: Moe’s is offering Munchies® Flamin’ Hot® Snack Mix as a free topping through April 20, and Moe Rewards members can get $5 off $20+ via app or online orders.
- Gopuff: Gopuff is rolling out a full “Bakery” category, featuring exclusive sweets like a Magnolia Bakery Puff’rnutter cupcake, plus 20–30% off snack bundles like the “Bake It ’Til You Make It Bundle,” “The Cheesy Bundle,” and “The Sour Bundle.” FAM members also get extra discounts on curated 4/20 offerings.
- Jack in the Box: The brand has brought back its cult-favorite Pineapple Express series with a twist: the new Pink Pineapple Express lineup, blending tropical sweetness with late-night energy.
- Carl’s Jr.: Their “Snack Stash” promotion includes a curated munchies menu and themed packaging targeting the late-night crowd and stoners alike.
- Charleys Cheesesteaks & Wings: Their new “Hot Box” combo launches just in time for 4/20, bringing the heat with wings, fries, and a signature lemonade.
- Stoner’s Pizza Joint: While framed as a playoff tie-in, the brand’s deal rollout in South Florida—including large pizzas and drink bundles—lines up perfectly with 4/20 vibes.
- Del Taco: From April 18–20, Del Taco is offering BOGO deals on its DEL’S REAL DEAL$ menu and free delivery on $20+ orders. From April 20–22, the Del After Dark Menu® (9 p.m. to 4 a.m.) features items like the Stoner Burrito, Bun Taco, and Queso Loaded Fries. On April 20 only, Del Yeah!™ Rewards members can score eight Snack Tacos for $4.20, plus free delivery all weekend.
- Dog Haus: Known for its stacked hot dogs, burgers, and breakfast burritos, Dog Haus is offering $5 off with code haus23, up to 33% off food orders, and free shipping throughout the week. The deals aren’t explicitly 4/20-themed, but they’re clearly built with munchies in mind.
- Fatburger: On April 20 only, fans can get an Original Fatburger for $4.20 when ordering online through fatburger.com.
Why This Matters
Fast food brands have increasingly leaned into April 20 for more than just the jokes. For many, it’s now a strategic marketing opportunity aimed at a high-value consumer group. As Bloomberg reported, cannabis users are considered a “dream demographic” by marketers: young, loyal, willing to spend, and often eager to try new products.
And food is often where those dollars go first. With a surge in legal recreational cannabis across the U.S., brands are jumping at the chance to meet the moment—offering everything from $4.20 meal deals to full-blown stoner-themed snack boxes, all tailored to a crowd known for impulse buys and social media amplification.
With cannabis now legal for adult use in 24 states—and medical use legal in nearly 40—the consumer base has grown far beyond its counterculture roots. And that audience is hungry. In fact, food is one of the top categories where cannabis users spend their money, especially on high-sensation, flavor-forward meals that cater to appetites late-night cravings on 4/20 or any night of the year.
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