The Trump administration’s auto tariffs are sending shockwaves through the industry. Here’s how automakers have responded so far, as reported by Yahoo Finance’s Pras Subramanian:
Volkswagen (VWAGY): The German automaker is the first to add an “import fee” to autos affected by the 25% tariff, per a memo sent to dealers reported by the Wall Street Journal. Volkswagen paused rail shipments from Mexico and the movement of tariff-affected vehicles located at ports while it determines next steps.
Ford (F): The US automaker is expanding employee pricing to all buyers in the US starting today. The price cuts may be a good way to help everyday Americans, but others see them as a gimmick for short-term sales gains.
GM (GM): The top US automaker by volume told Yahoo Finance it wouldn’t have a tariff response at this time and likely wouldn’t until its earnings call on April 29. However, GM did confirm that it will increase production at its Ft. Wayne, Ind., plant where it builds Silverado and Sierra pickups.
Stellantis (STLA): Stellantis told Yahoo Finance it won’t implement price hikes yet, but the company does plan on idling production at plants in Mexico and Canada. Stellantis also confirmed to Reuters that 900 US-based workers would be temporarily laid off because of the tariffs.
Mercedes-Benz (MBG.DE): Per Bloomberg, Mercedes production chief Jörg Burzer said the company is considering making more vehicles in the US in response to the tariffs.
Porsche (P911.DE): Luxury automaker Porsche said it may pass on the costs of tariffs to its US buyers.
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