Women To Watch 2025: Beauty & Fashion

Natalia Dichkovska

Natalia Dichkovska didn’t set out to change the beauty industry—she simply wanted to heal her own skin. Growing up in a family of chemists, she was surrounded by science, but her early passion led her to study philology. After years of ineffective prescriptions and harsh treatments, she decided to take matters into her own hands.

What began as a personal experiment became a breakthrough. In 2022, Natalia founded Pari Satiss, a clean skincare brand built on the belief that beauty should be both simple and effective—without costly treatments or endless routines. Drawing from her expertise in holistic skincare, aromatherapy, and Traditional Chinese Medicine, she developed a streamlined approach that nurtures the skin’s natural ability to heal.

Beyond product innovation, Natalia is shaping the future of beauty education. As the founder of Natural Beauty School in Belarus, she has educated over 15,000 students worldwide, equipping them with the knowledge to revolutionize skincare. A certified expert in gua sha massage, facial reflexology, and psychosomatics of skin diseases, she blends ancient wisdom with modern science.

A bestselling author, Natalia’s three books on skincare and aromatherapy have reached 20K+ readers. Recognized on the Forbes Woman Awards Belarus 30 (2021), she is also a global speaker, live TV skincare expert, and wellness leader. As a UNICEF Friends Council member, she champions ethical beauty and education, proving that true radiance isn’t about sacrifice—it’s about understanding and honoring the skin’s natural intelligence.


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