Bonjour et Bienvenue to the Paris Edition. I’m Bloomberg Opinion columnist Lionel Laurent. If you haven’t yet, subscribe now to the Paris Edition newsletter.
Ubisoft Entertainment SA’s Assassin’s Creed game series got a gold medal of its own during last year’s Paris Olympics, with its iconic rooftop-scaling hooded main character featuring heavily in the opening ceremony alongside Lady Gaga and Louis Vuitton. Yet what should have been a crowning achievement turned into a painful stock-market drubbing in the months that followed.
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