The new hub, which uses Very’s new cloud-based system, Skyscape, aims to bring more of the in-store experience to the digital world, with blog-style content, expert tips and trend spotlighting.
Sam Wright, chief commercial and strategy officer at The Very Group, which operates digital brands Very and Littlewoods, said: “Even though brand consideration for our beauty category is up, just one in seven fashion customers shop Very’s beauty ranges. We hope that the launch of the inspiration hub will educate our fashion-first customers on the wonderful beauty ranges we have available.”
The new hub follows the introduction of Very’s Beauty Studio earlier this year, which overhauled how customers navigated Very’s beauty range, allowing users to shop by trend, ingredient, and brand.
For the introduction of Skyscape, Very has been re-platforming all the technology which powers its customer experience, a process set to be completed this summer.
The Beauty Inspiration Hub is the latest element to be launched, and has been built with responsive, reusable and accessible components from The Very Group’s Fuse design system, served and updated via its new Amplience content management system.
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The Very Group is also more closely integrating its beauty category within its Haus of Flamingo fashion platform, it said, as it brings teams together.
Over the last two years, Very has focused on expanding and diversifying its beauty category to offer customers a greater range of brands and products at competitive price points.
This strategy has led to the online retailer seeing a 6.3% growth across the category year on year in the first half of FY25, it said. Data shows Very’s beauty offering is becoming more recognised among its customers, with brand consideration across beauty having increased by almost a fifth in the last quarter when compared to the prior year, it added.
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