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ROSEVILLE, Minn. (FOX 9) – They say everything old is new again. That is true at a record and vintage game store in Roseville that celebrates everything retro.
Blast from the past
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Local perspective:
Walking into Mr. Zero’s in Roseville is like taking a step back in time.
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Whether it’s records, books, toys, lunchboxes or other pop culture memorabilia, nostalgia is the bestseller.
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“I love it. I love toys. I love movies. I love music,” owner Richard Schwinden tells FOX 9.
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From zero to hero
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The backstory:
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The store is named after a reference to an episode of The Monkees television show.
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Schwinden says many of his customers played video games like Mario Bros. when they were younger, and they are now introducing them to their children and grandchildren.
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“It evokes memories, gives them conversation. Oh, I had this or I had that. Do you remember this? No, I never saw that,” said Schwinden.
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From compact discs and cassette tapes to DVDs and VHS tapes, Schwinden says 90% of the inventory is used.
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But these pieces from the past appeal to collectors across all ages and demographics.
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“It’s people from 75 years old to five years old and all points in between, guys and girls,” said Schwinden.
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Cultivating a collector community
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What they’re saying:
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Schwinden says in this increasingly digital age, stores like his are becoming a dying breed.
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But he hopes the appreciation of learning something new from old things never goes extinct.
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“That we continue to find people that want to own a physical product, that that need and desire doesn’t die,” said Schwinden.
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