‘It’s a whole new era for us,’ said the brand’s founder
The opening of the BPerfect Cosmetics new concept store ‘The Beauty Space’ at the Abbey Centre. Picture Brian McEvoy
The BPerfect Cosmetics new concept store ‘The Beauty Space’ at the Abbey Centre.
Picture Brian McEvoy
Jessica Foy,Sophie Keenan ,Aimee Kerr and Demi Vance from the Glentoran Ladies team at the opening of the BPerfect Cosmetics new concept store ‘The Beauty Space’ at the Abbey Centre. Picture Brian McEvoy
Clea Wilson,Avah McGinty and Emma McGinty at the opening of the BPerfect Cosmetics new concept store ‘The Beauty Space’ at the Abbey Centre. Picture Brian McEvoy
Onya Becks and BPerfect founder Brendan McDowell at the opening of the BPerfect Cosmetics new concept store ‘The Beauty Space’ at the Abbey Centre. Picture Brian McEvoy
Today at 12:59
Cosmetics brand BPerfect has launched a new ‘concept’ store at the Abbey Centre in Newtownabbey.
Founded by Co Down man, Brendan McDowell, the brand is known for its bold colour palettes and collaborations with beauty influencers.
The BPerfect Cosmetics new concept store ‘The Beauty Space’ at the Abbey Centre.
Picture Brian McEvoy
BPerfect’s new ‘Beauty Space’ has been described as a “fully immersive and expertly designed, combining exclusive brands, professional treatments, and cutting-edge technology all under one roof”.
A number of special guests took part in the launch night, as the brand’s founder cut the ribbon to the store alongside the likes of Annalivia Hynds, Ruairi McGivern, Zara Tweed, Laura Agnew, Julie Fitzpatrick, Sarah Carr, and the Glentoran Ladies Football team.
Jessica Foy,Sophie Keenan ,Aimee Kerr and Demi Vance from the Glentoran Ladies team at the opening of the BPerfect Cosmetics new concept store ‘The Beauty Space’ at the Abbey Centre. Picture Brian McEvoy
The store will also feature a curated line-up of premium haircare and beauty brands, which have been handpicked for the Beauty Space and available in a BPerfect store for the very first time.
Mr McDowell said: “This is an incredibly exciting step for the brand.”
Clea Wilson,Avah McGinty and Emma McGinty at the opening of the BPerfect Cosmetics new concept store ‘The Beauty Space’ at the Abbey Centre. Picture Brian McEvoy
“The Beauty Space is all about creating a completely tailored beauty experience – something that’s unique to every individual who walks through the door.
“It’s new brands, it’s professional services, it’s skincare – it’s a whole new era for us, and this is just the beginning.”
Onya Becks and BPerfect founder Brendan McDowell at the opening of the BPerfect Cosmetics new concept store ‘The Beauty Space’ at the Abbey Centre. Picture Brian McEvoy
Mr McDowell is also the co-founder of Voduz Hair, and he started BPerfect in 2012, selling eyebrow stencil kits.
BPerfect Cosmetics opened its first flagship shop in Belfast’s Victoria Square in November 2020, followed by one in the Foyleside shopping centre six months later.
Last year the company opened its fifth store in Dublin’s Blanchardstown shopping centre and it also has expanded into India.
News Catch Up – Monday 24th March
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