Roku (ROKU) shares rose 10% in early trading following news that Trump Media & Technology Group (DJT), the parent company of President Trump’s social media platform Truth Social, has partnered with the tech and hardware company to launch a new app.
Trump Media, which also operates the fintech brand Truth.Fi and streaming platform Truth+, said Wednesday it launched a Roku TV-specific app for users to access the Truth+ platform.
“Now available in the Roku Channel Store, Truth+ offers family-friendly TV programming for patriotic Americans who want an alternative to woke entertainment corporations and biased news channels,” the company said in a press release.
Roku TV owners can download the Truth+ app directly from the Roku Channel Store to their TV sets. In the future, the company plans to introduce Truth+ native apps for additional connected TV platforms, including Samsung and LG.
“We’re bringing Truth+ to Roku and planning to release more TV apps soon,” Trump Media CEO and Chairman Devin Nunes said. “Truth+ is the singular option for non-woke TV and movies, as well as a great alternative to discredited legacy news channels that have squandered the trust of the American people.”
DJT shares rose 3% on the news, although the stock has fallen nearly 40% since the start of the year and is currently trading near the low end of its 52-week range.
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