Investors are betting on Nintendo Co. delivering the biggest launch in game industry history with its Switch 2, and analysts see it selling rapidly even with a higher price than its predecessor.
The Kyoto-based company is carrying the hopes and expectations of countless fans as well as traders who this year bid up its Tokyo-traded shares to an all-time high despite slumping sales on its aging Switch platform. Expectations across the industry have risen for the new console to release pent-up demand for an upgrade among gamers and a backlog of games waiting to take advantage of better hardware.
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