The biggest (and best) beauty news to come out of Paris Fashion Week was that British makeup artist Pat McGrath is getting the kind of gig her extraordinary talent deserves: cosmetics creative director of Louis Vuitton’s yet-to-be-released La Beauté Louis Vuitton. Finally, I thought, this is what she should have been doing all along. McGrath, founder of the beleaguered makeup brand Pat McGrath Labs, is better suited to conceptualizing and formulating makeup for other brands, especially ones that can offer time, resources, and a huge runway presence.
As the rollout made clear, McGrath will be working alongside her longtime friend and collaborator, Louis Vuitton’s women’s artistic director Nicolas Ghesquière. That pairing suggests that La Beauté isn’t going for mass appeal… at least at first. Instead, expect super luxe ingredients and extravagant packaging (I heard lipsticks will retail for around $80 to $90), with limited distribution. High-fashion beauty, in other words—a nice little add-on when someone buys a handbag, or a consolation prize, perhaps, for people who spent half an hour in line just to ogle a $3,000 bag.
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