Families look at the industry’s newest vehicles at the 2025 Rochester Auto Show
Celebrating almost 40 years, the Rochester Auto Show was recently hosted at the Floreano Convention Center in Downtown Rochester
The Rochester Auto Show, a staple for nearly 40 years, was held at the Floreano Convention Center over the weekend, giving attendees an up-close look at some of the newest vehicles in the auto industry.
The show, which included commercial trucks and several high-end luxury vehicles, offered consumers a platform to compare more than 150 new cars, from trucks to SUVs to cutting-edge electric vehicles.
The weekend’s festivities started with a charity preview fundraiser, where guests enjoyed an exclusive first look at the vehicles.
Guests enjoyed hors d’oeuvres, an open bar, and a live performance by ROC City Singers, an ensemble of high school students from 19 schools across five counties.
Families enjoyed interactive displays, new vehicles, and concessions. Brands such as BMW, Ford, Mitsubishi, Chevrolet, and Lincoln displayed their latest vehicles, accessories, and free merchandise.
Bronco tested drivers’ skills with an RC car model display, and Subaru brought dogs from the Humane Society of Wayne County for attendees to pet. Guests also got to spend time with the Red Wings mascot, win free art from local artist Noelle Okolowicz, and enter a drawing for $500 toward their next car purchase.
For singers John Dean, Ali Nicholas, Fiona Culhane, and Viveka Frisk, performing at an auto show was a new experience.
“I would never think in my life that I’d be at a car show in general, let alone singing at one,” Frisk said. “It was just really fun to get to share our art with people.”
Genae Shields is the business and development impact reporter working on mobility stories that dive into how people get around Rochester and it’s surrounding areas. As a member of the local community, Genae enjoys learning about newly emerging businesses and changes that impact Rochester’s BIPOC and LGBTQ neighborhoods. She also enjoys supporting local artists and nonprofit organizations. Contact Genae at [email protected].
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