The clock is ticking for The Pound Cake Man in South Carolina as his supporters work to save his food truck from being auctioned off. Jeff Bennett started his business 20 years ago after a friend requested that he make pound cake for their birthday. So Bennett cracked open his grandmother’s recipe and whipped it up with cream cheese frosting, and the rest was history. In 2020, he opened up his first brick-and-mortar store in the Clemson area right in the thick of COVID-19, and despite the pandemic, he had a line out the door when he first opened. He says this is because he had built up a large client base and support from his days operating from the food truck. From the recipe to the physical stores, the business stayed in the family when he opened up a second location in Greenville in 2022 with his son. This location was part bakery, part cafe and called Clayton’s Deli and The Pound Cake Man Greenville. However, he says he encountered issues with sales and the Greenville building had water leak issues, among other reasons.He closed the Clemson location about a year ago and closed the Greenville location in January.Now, he is at risk of also losing his food truck since he put it up as collateral for the bank loan he took out. He posted this all on Facebook, and his supporters took the news hard and wanted to help out. They created a GoFundMe to buy his food truck back, but they only have two days left to work up the funds they need. Bennett says no matter how it all turns out, he will continue to bake pound cakes from his kitchen, where he is currently operating. “It’s not ideal. Working out of my own kitchen. I miss my staff. I miss the big ovens. I miss my big dishwasher. But it’s working, and, you know, people are still excited that I’m still here,” Bennett said.
The clock is ticking for The Pound Cake Man in South Carolina as his supporters work to save his food truck from being auctioned off.
Jeff Bennett started his business 20 years ago after a friend requested that he make pound cake for their birthday.
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So Bennett cracked open his grandmother’s recipe and whipped it up with cream cheese frosting, and the rest was history.
In 2020, he opened up his first brick-and-mortar store in the Clemson area right in the thick of COVID-19, and despite the pandemic, he had a line out the door when he first opened.
He says this is because he had built up a large client base and support from his days operating from the food truck.
From the recipe to the physical stores, the business stayed in the family when he opened up a second location in Greenville in 2022 with his son. This location was part bakery, part cafe and called Clayton’s Deli and The Pound Cake Man Greenville.
However, he says he encountered issues with sales and the Greenville building had water leak issues, among other reasons.
He closed the Clemson location about a year ago and closed the Greenville location in January.
Now, he is at risk of also losing his food truck since he put it up as collateral for the bank loan he took out.
He posted this all on Facebook, and his supporters took the news hard and wanted to help out.
They created a GoFundMe to buy his food truck back, but they only have two days left to work up the funds they need.
Bennett says no matter how it all turns out, he will continue to bake pound cakes from his kitchen, where he is currently operating.
“It’s not ideal. Working out of my own kitchen. I miss my staff. I miss the big ovens. I miss my big dishwasher. But it’s working, and, you know, people are still excited that I’m still here,” Bennett said.
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