With 2025 on the horizon, the beauty and fashion industries are poised for significant transformations, driven by the latest consumer trends and cultural influences. According to the Boots Beauty Trends Report 2025, several trends are set to revolutionize the world of beauty. Social media has become the new frontier for product discovery, particularly among the younger generations who are shaping these trends.
One notable shift is the reversal of traditional roles within families. Where mothers once imparted make-up knowledge and beauty hacks, now their daughters are leading the charge. Young consumers are turning to platforms like TikTok and Instagram to learn about innovative products and techniques, signaling the important role these platforms play. Paul Niezawitowski, Beauty Director of Boots, asserts, “2025 is destined to transform the world of beauty,” emphasizing the need for brands to adapt to these new norms.
To explore some of these anticipated trends, the Boots report outlines five key areas of focus for the upcoming year:
1. Beauty Without Borders: The Gen Z demographic exhibits strong affinities for trends circulating online, pushing brands to create products based on social media buzz. There’s been a noticeable increase in demand for foreign products to arrive on local shelves, but 94% of consumers still prefer the tangible experience of shopping for cosmetics in-store.
2. Lesson Exchange: This trend highlights the shift from mothers teaching their daughters to the latter guiding their mothers on new beauty tricks discovered online. The generational passage of beauty wisdom is rapidly transforming, with younger people showing their mothers the latest trending products.
3. Stress Relief: Recognizing the damaging effects of stress and fatigue on skin health, consumers are increasingly willing to invest in nighttime skincare routines and products aimed at enhancing sleep quality. This awareness and dedication to skincare marks significant progress in how individuals manage their beauty needs.
4. Affordable Alternatives: Luxury brands remain sought after, but there is also growing demand for budget-friendly products. With more than one-third of Boots Advantage Card members purchasing affordable makeup and skincare items, cost-conscious consumers are proving their value.
5. Technological Integration: There is greater interest among consumers for devices improving personal health and beauty. A staggering 78% believe prevention is superior to treatment and are seeking tools inspired by both healthcare and beauty sectors—highlighting the rise of advanced beauty technologies like LED masks.
While beauty trends are rapidly changing, fashion is not left behind. A recent study by CLB looked at what jackets topped Instagram searches among users. The report reflects on how the traditional appeal of jackets has morphed over time, encapsulating everything from practicality to high fashion. With the global market value of jackets projected to reach $53.25 billion by 2025, and outdoor jacket styles likely to see significant growth, the future looks bright.
The analysis showed the bomber jacket reigns supreme with 2.5 million posts under the hashtag #bomberjacket. Originally made for military pilots during World War II, this versatile garment effortlessly bridges casual wear and luxury styles. Following close behind are the trench coat and varsity jacket, with 1.6 million and 850,000 posts, respectively. The trench coat, with its classic charm and multi-functional design, appeals to both formal and casual aesthetics, confirming its timeless nature.
The varsity jacket symbolizing school pride continues to gain traction, especially as it fuses with street style. With brands embracing innovative designs, these jackets from luxury to vintage styles have seen increased popularity among consumers.
Other notable fashion staples include the puffer jacket, biker jacket, and shacket, which reflects diverse consumer preferences. The puffer jacket has garnered 753,000 posts on Instagram, combining functionality with luxury, making it popular among style-conscious individuals. The biker jacket remains iconic, emphasizing rebellion and chic sophistication.
This rise of several jacket styles is not merely about aesthetics; it mirrors broader cultural trends where consumers are inclined to blend comfort with fashionable expressions. Mahendra Singh, CEO of CLB, notes, “This research highlights the relevance of classics and the growing interest in hybrid designs like the shacket.”
Shackets, or oversized shirts doubling as jackets, are demonstrating significant versatility, appealing to consumers as both standalone items and layering pieces. This trend reflects the fashion industry’s shift toward practical, adaptable clothing, particularly among younger buyers.
With more attention on defining personal style and self-expression, 2025 is anticipated to leverage these shifts, firmly establishing the intersection of fashion, beauty, and technology. The focus is not solely on clothing but also on creating experiences and relationships between consumers and their chosen brands.
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