Among proactive CFOs, engagement with sustainability initiatives is trending upward.
The tech sector leads this charge, with 59% of CFOs planning to deepen their involvement in ESG strategy this year. Even in healthcare, traditionally more conservative on sustainability matters, CFO engagement is projected to surge from 25% to 48% between 2024 and 2025.
The road ahead for CFOs
As organisations navigate political uncertainty, the strategic importance of sustainability remains unwavering. Progressive CFOs are shifting focus from checkbox compliance to measurable impact, seeking sustainability initiatives that deliver quantifiable returns.
“When businesses move sustainably off the side lines and integrate it into core business strategy, they create a strong offence—unlocking innovative growth pathways while defending against shifting market conditions,” notes Baum.
For today’s CFO, the key question has evolved from whether to invest in sustainability to how to optimise the return on sustainable investments whilst managing associated risks.
As stakeholder expectations continue to evolve, financial leaders who strategically embed sustainability into their operational framework will be best positioned to capture market share and drive long-term value creation.
发表回复