Fashion platform W Concept will hold its first beauty festival and strengthen its beauty category.
Last year, Musinsa and Curly introduced large-scale offline beauty festivals, and women’s fashion platforms Zigzag and Ably strengthened their beauty areas, and W Concept participated in the war, which is intensifying competition.
The plan is to increase synergy between the two categories and differentiate them from other platforms as a large-scale beauty event that links designer brand fashion and beauty, which are core competitiveness of W Concept.
On the 9th, W Concept announced that it will hold a “Beauty Festa” for two weeks from the 10th to the 23rd. This event features a high discount of up to 90% on 20,000 products with all popular beauty brands.
Seven discount coupon packs, including 30% discount coupons exclusively for Beauty Festa, as well as △72 hour brand sale △1+1 special price △ special price for delivery fee, etc. will be introduced.
It will hold a 72-hour brand sale where you can purchase popular beauty brand products at a high discount rate for three days. Thirty-two brands will participate, including Lanez, Estra, Naming, Narca, Forencoz, 3CE, Javid Seoul, Rainbow Mansion, Picasso, Unix, Cha Hong and Lenovti.
Under the theme of “The completion of fashion is beauty,” W Concept proposes an integrated styling that links this spring and summer (SS) fashion trend keyword and beauty items. For example, it recommends clothes, blushers, and neutral-based makeup products that fit the “Bohemian chic” trend, which is characterized by skyy materials and understated sophistication.
In addition, it proposes makeup products that fit this year’s trend, such as “Quiet Luxury” and “Maximalism,” which feature minimalism and classical music.
There is also a beauty styling section that is viewed as a short-form. It introduces videos containing various beauty know-how that customers in their 20s and 30s may be curious about, such as the order of skincare and how to use makeup products.
In addition, special promotions will be held such as providing 50% discount coupons to new customers, a shipping fee that allows them to purchase beauty products for a shipping fee of 3,500 won, and an event that pays 50,000 points that can be used like cash through a comment lottery.
“We would like to propose complete styling through differentiated events linking beauty and fashion of W Concept,” said Kim Yoon-seok, head of the W Concept category development team. “By strengthening the beauty category this year, it will be reborn as a gateway to discover excellent K-beauty brands beyond K-designer fashion.”
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